Evaluation: Target Audience

My magazine targets younger social groups within the age range of 14-30, both male and female. The readers of my magazine are more likely to be individuals; psychographically I have tried to represent this through my product in the images I have used, people of this particular age group, bright colours, and simple informal language. My audience listen to a wider range of musical genres including; rock, indie, metal, screamo, punk, ska, electro and others (folk, hiphop and dance). They are rather open minded and willing to try out new things. Their hobbies include; music (both playing and listening to), clubbing, shopping, movies, sport, and gigs. In music magazines they enjoy reading about; gigs, album reviews/ releases, new bands, music reviews, and interviews. Most of their money is spent on; clothing, footwear, cds, gigs, and car related payments. This would mean that these things could be advertised in my magazine, there are many things in this list, meaning that my audience would be quite an attractive one to advertisers and a large publishing company.